Vancouver Whitecaps FC have been announced as the winners of a 2013 ADchievement award in the Internet/Web-based advertising campaign category. The club was honoured for the 12% season ticket campaign which featured head coach Martin Rennie delivering "the offer".
The ADchievement awards are presented by the National Sports Forum to celebrate the best sports advertising campaigns from across North America. Whitecaps FC beat out competition from hundreds of applicants to win the award, including established franchises from the NBA, NFL, NHL and MLB.
The 'Caps were also announced as finalists in two categories, the Print category and the In-Stadium category.
Whitecaps FC director of marketing Mikkel Strøjer pointed to a team effort in delivering the campaign. “I want to thank everybody with Whitecaps FC who helped make this campaign a success. I would especially like to thank Martin Rennie for his patience and the marketing team for the hard work and late nights. This was the first campaign we made in-house without using an ad agency. I think that says everything.”