On December 11, 1973, the late Denny Veitch and Herb Capozzi officially announced the Vancouver Whitecaps franchise on the top floor of a downtown Vancouver Davie Street hotel as the club began life in the original North American Soccer League (NASL).

Veitch, the first Whitecaps general manager and the father-in-law of current club president Bob Lenarduzzi, is known for creating the club’s name.

The name Whitecaps came to Veitch while he was driving across Lions Gate Bridge on a beautiful sunny afternoon. He looked down and saw the whitecaps on the ocean and looked up and saw the whitecaps on the mountains, and thus Vancouver Whitecaps Football Club was born.

The current club logo was revealed on June 8, 2010, in advance of their inaugural season in Major League Soccer. The logo features the full name of the club “Vancouver Whitecaps FC” along with a depiction of the mountains and waterfront that characterize the city that served as host of the recently-concluded 2010 Winter Olympics.

The official club colours include navy blue ("deep sea"), white, and light blue ("Whitecaps blue"). The "deep sea" blue represents the maritime landscape of the Vancouver area and the "Whitecaps Blue" indicates the reflection of the North Shore Mountains in the Pacific Ocean. The lighter shade of blue also alludes to the primary colour of the original Whitecaps, and winners of the 1979 NASL Soccer Bowl championship. The silver outline pays homage to the team's championship victories since 1974.