Vancouver Whitecaps FC announced on Bell Let’s Talk Day that Covenant House Vancouver will be the club’s new 50/50 fundraising program partner. All proceeds from the 50/50 program at Whitecaps FC home matches during the 2020 season will be donated to improve the lives of Vancouver’s homeless and at-risk youth.
Since 1997, Covenant House Vancouver’s purpose has been to serve all youth with absolute respect and unconditional love, to help youth experiencing homelessness, and to protect and safeguard all youth in need. The organization’s Continuum of Care model includes a daily drop-in centre, a 63-bed residential crisis program, transitional living resources, life-skills training, and substance and mental health support.
“The theme of this year’s Bell Let’s Talk Day is Mental Health: Every Action Counts and we are proud to take action thorough this expanded partnership with Covenant House,” said Rachel Lewis, Whitecaps FC chief operating officer and Covenant House Vancouver board member. “We look forward to helping raise both awareness and donations for this vital cause through our 50/50 program. Together, we can help the most vulnerable youth in our communities.”
“Covenant House Vancouver is honoured to have been chosen as the 50/50 program recipient,” said Allison Briggs, development officer of community giving for Covenant House Vancouver. “The 50/50 program donations will directly impact youth who are either at-risk or experiencing homelessness in our community. This funding will ensure young people’s immediate needs are met; having a warm bed, nutritious food, access to counselling and so much more. All of us at Covenant House Vancouver are incredibly grateful for the support from Vancouver Whitecaps FC and their dedicated fans.”
Whitecaps FC have participated in various Covenant House Vancouver initiatives throughout the years. Players, executives and staff have participated in several Sleep Out events, spending a night on the street to demonstrate their commitment to alleviating homelessness. The club has also hosted an annual #BuckUp for Mental Health campaign to raise funds via raffles, auctions and donations. As a result of the club’s community efforts, well over $335,000 has been donated to Covenant House Vancouver to date.
For more information about the 50/50 program, visit whitecapsfc.com/community/5050-program.