NEW YORK, NY – The 2025 MLS Cup delivered record-breaking multi-platform consumption on December 6, delivering 4.6 million viewers and generating unprecedented social engagement.
MLS Cup by the Numbers
- 4.6 million viewers across all platforms
- Youngest MLS Cup audience ever: 70% of Apple TV viewers under 45
- 70 minutes of average time spent viewing on Apple TV
- Record 798 million social impressions: 532% year-over-year increase
- Global reach: Fans in 100+ countries tuned in
Inter Miami CF claimed its first-ever MLS Cup with a 3–1 win over Vancouver Whitecaps FC in front of a sellout crowd of 21,550 at Chase Stadium, while an additional 20,452 fans packed BC Place in Vancouver for the largest away viewing party in MLS Cup history.
Cross-Platform Viewership
- The 2025 MLS Cup was viewed by more than 3.6M viewers across Apple TV, MLS Season Pass, TSN, RDS, TNT and HBO Max in Mexico, and other distribution partners.
- In the United States, Nielsen’s Panel-only preliminary data shows 994,000 viewers for match coverage (whistle-to-whistle) across FOX and Fox Deportes. Nielsen has communicated an investigation concerning the 12/06/25 telecast of the MLS Cup on Fox within the Updated Big Data Plus Panel sample. Updates will be provided as further details become available.
A Postseason of Momentum
- Across 29 playoff matches through the Conference Finals, MLS averaged 711,000 viewers, up 23% vs. 2024.
Every Match. Every Screen. Everywhere.
- Distinct among major U.S. sports leagues, MLS delivers every match through a unified distribution model, ensuring fans across North America and around the world can watch any game, anywhere.
About Major League Soccer
Headquartered in New York City, Major League Soccer features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
