Jeans Day - Marcel de Jong

#JeanUp this Friday at BC Place

VANCOUVER, BC – It's time to #JeanUp in support of BC Children's Hospital.

Vancouver Whitecaps FC will hold the club's annual Jeans Day match this Friday, April 27 when the 'Caps take on Real Salt Lake at BC Place (7:30 p.m. PT kickoff - tickets still available). Wear your jeans to the match to show your support for BC's kids! Fans will be able to purchase a Jeans Day button or lapel pin at ‘Caps Kickoff or on the concourse. All proceeds will be donated to BC Children’s Hospital as part of Jeans Day on May 3.

Fans who purchase a button or pin at the Jeans Day booths at section 209 or 248 can enter to win four premium club tickets for the May 11 match and a team-signed jersey.

Whitecaps FC defender Marcel de Jong and fellow Jeans Day ambassadors Henrik and Daniel Sedin (Vancouver Canucks) and Jeremiah Johnson (BC Lions) will support and promote Jeans Day through a variety of events and fundraising initiatives, and will be among the thousands of British Columbians sporting a Jeans Day button with their “Canadian Tuxedo” – head-to-toe denim – on May 3 to raise funds for BC Children’s Hospital.

Jeans Day buttons can also be purchased for $5, and lapel pins for $20 at an official retailer – Save-On-Foods, PriceSmart Foods, Urban Fare, London Drugs, Thrifty Foods and Country Grocer on Vancouver Island. To participate, individuals, corporations and schools can also register to be a Champion online at

On May 3, 2018, individuals, families, corporations, and schools across BC and the Yukon are encouraged to wear their Jeans Day button along with their “Canadian Tuxedo”, in support of Jeans Day. The annual public Jeans Day BBQ will be held on May 3 at the Vancouver Art Gallery on Robson Street in Vancouver from 11:30 a.m. – 1:30 p.m. Celebrity athletes, professional team mascots, and a street team will provide entertainment for all age groups.

BC Children's Hospital has been a longstanding partner of Whitecaps FC. All proceeds from the 50/50 program at Whitecaps FC home matches are donated to BC Children’s Hospital Foundation to help improve the lives of the young people who enter the hospital every day.

About Jeans Day
Jeans Day, taking place on May 3, 2018, is one of BC Children’s Hospital Foundation’s signature events and grassroots fundraisers. Since the inaugural event in 1990, Jeans Day has raised more than $21 million for BC Children’s Hospital. Funds raised this year will go towards the most urgent needs at BC Children’s Hospital. Visit for more information on how to register and #JeanUp for BC’s kids.

About BC Children’s Hospital Foundation
BC Children’s Hospital is the only hospital in the province devoted exclusively to the care of children. As one of the few pediatric medical centres in North America with a world-class acute care centre, research institute, mental health facility and soon, rehabilitation centre, all on a single campus, we provide expert care for the sickest and most seriously injured kids. At BC Children’s Hospital Foundation, we have a vision that every child is healthy and able to fulfill their hopes and dreams. The generosity of donors fuels our ability to conquer childhood diseases, prevent illness and injury, and prioritize the unique needs of kids in every aspect of their care. Please visit for more information.