NEW YORK, NY
– Major League Soccer and Twitter will reimagine the sport’s iconic tradition of a post-game jersey swap by honouring fans after every MLS match played on the weekend of May 29. The jersey swap, which will be decided virtually on Twitter, will highlight fans making a positive impact in the community and will feature adidas PRIMEBLUE kits made from recycled ocean plastic.
Whitecaps FC has a bye the weekend of May 29, but will be proudly celebrating PRIMEBLUE and fans that are making a difference. Send in your nominations by following the instructions below.
Beginning today, Thursday, May 20, through Friday, May 28, fans can nominate other fans through Twitter using hashtag #JerseySwapEntry, tagging their club, and including a brief description of why the person should be recognized. Winning fans will receive a PRIMEBLUE jersey.
“We are proud to partner with Twitter to recognize the stories of fans doing amazing things in our communities,” said David Bruce, MLS SVP of Brand and Integrated Marketing. “We are a League defined by our unique supporter culture and this program is a way to honor inspirational fans and to share the positive impact of the MLS soccer community. We are also excited to flip the idea of the jersey swap on its head and find a progressive and unexpected twist with a great partner like Twitter.”
Fans can purchase the PRIMEBLUE jersey now at the Official Store in Gastown, or arrange curbside pick-up by going to
whitecapsfc.com/curbside
. Online orders are also available at
whitecapsfc.com/shop
.
For more information, visit
MLSsoccer.com
or follow @MLS and @MLSWORKS on social platforms.
