Whitecaps FC go global with multilingual Twitter accounts

Multilingual Twitter launch

VANCOUVER, BC
– Join the wave.
إتبع الموجة 


破浪前进


破浪前進


Rejoins la vague 


새로운 물결을 일으켜라 


Przyłącz się do fali


Entre na Onda


Лови волну


Únete a la Ola


Sali na sa Alon
Vancouver Whitecaps FC are going global.
This morning the club will launch multilingual Twitter accounts in nine new languages, deepening its connection to audiences around the globe.
“Soccer is the world’s game, and Vancouver is a global market” said Mark Pannes, Whitecaps FC chief executive officer. “Our city is a gateway, it sits on the pacific rim, it’s part of the commonwealth, and it’s home to a very diverse population. We have a wealth of people keen to follow this club, support this club, and join us in every success. This is one more step in connecting us together.”
The new languages featured include:


The accounts will be assisted by Whitecaps FC supporters and fans, uniting under the umbrella of the club.
“Each account manager was chosen among dozens of applicants,” noted Adam Rootman, Whitecaps FC marketing & digital director. “We are really excited to bring this community effort together to unite and inspire Whitecaps fans around the world.”
Vancouver field a truly international MLS roster, highlighted by 14 different birth countries  – Canada (14), Colombia (2), United States of America (2), Argentina, Australia, Democratic Republic of the Congo, France, Ghana, Guinea-Bissau, Iraq, Peru, Serbia, South Korea, and Tunisia. Among players and coaches, no less than a dozen languages are spoken.
The club has incorporated the multilingual diversity of the city and team in this year’s
Join the Wave
marketing campaign, displaying ads around Vancouver in a variety of languages.
Whitecaps FC continue to seek applicants for additional accounts, including:

  • Farsi
  • German
  • Italian
  • Japanese
  • Punjabi
  • Serbian


If you're interested in helping with one of these languages, or a different language, please apply at 
whitecapsfc.com/twitter
.
For a complete list of Whitecaps FC club and player social media accounts, visit 
whitecapsfc.com/social-media
.