Vancouver Whitecaps FC announced on Tuesday that the club has launched a weekly outreach initiative aligning with the new Bell Let’s Talk campaign theme “Let’s get through this together” in response to the COVID-19 pandemic.
Every Tuesday at 3 p.m. PT, Whitecaps FC will set aside one hour to call family, friends and those in need. The club encourages its fans, partners and communities to join the weekly initiative in order to stay connected while maintaining physical distancing protocols.
“This project initially started as an internal activity so that our staff, who have been working from home, could take more time to connect with their loved ones,” said Whitecaps FC chief executive officer Mark Pannes. “We realized how much good it did for our team and those they reached out to, so we want to spread the movement and continue to be proponents of mental health.”
“This is an unprecedented and challenging time for all of us, and we want to ensure that everyone connected to our organization knows that we’re here to support their mental health and well-being. Let’s get through this together.”
Whitecaps FC have been a partner and supporter of Bell Let’s Talk for many years. On January 29, Bell Let’s Talk Day, the ‘Caps announced Covenant House Vancouver as the club’s new 50/50 fundraising program partner. All proceeds from the Whitecaps FC 50/50 program will be donated to Covenant House Vancouver to help improve the lives of Vancouver’s homeless and at-risk youth.